Google Shopping & Paid Search Management & Analysis.
htfw.com sell rare and unusual whisky via their website had been funding a Google shopping feed for over a year and the image driven nature of this method of paid advertising was delivering new visitors each month.
What they didn’t know was how much profit they were making from it.
Over an 8 week period i was able to increase the number of clicks the client got from the same budget and through analytics analysis I was able to help them understand that while this marketing avenue delivered visitors, it didn’t deliver a very good ROI.
The result of this was the client moving their marketing budgets to explore other avenues.
Do you have a Google shopping feed? Are you thinking about setting one up?
If so, then drop me a line and I’ll see if I can help you as well.