Europe Wide Adwords Campaign & Re Marketing Banner Management.
To compensate for a drop in organic visibility, this client needed to maximise the effectiveness of their PPC campaign to ensure bookings.
Campaigns were split by country, foreign language ads were used and the re marketing banners were updated to deliver a more up to date message.
The result was more ad clicks for the same budget and an increased hit rate from the re marketing banners which helped to plug the gap in traffic numbers that was created by the drop in organic visibility.
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